Introducing Facing Fandom
From the fan's perspective
Welcome to Facing Fandom, your go to resource for cultural insights from a fan perspective. The alliteration is catchy, right? But what does it mean and why is it here?
To get technical, the Cambridge Dictionary describes a fan (person) as, “someone who admires and supports a person, sport, sports team, etc., or who enjoys a particular hobby, activity, food, etc.”
Put simply, a fan is you or me. The “etc” in the definition leaves a lot of room for other areas that can be liked or supported, some may argue that everything can fit into that “etc.” Therefore, everyone is a fan. So, if a “fan” is a person then a “fandom” is a collection of people unified by a specific interest.
Fans are also commonly called “consumers” by brands. Creating a passionate and engaged consumer base is a top goal for marketers. Yet, cracking the code on how to authentically connect with them is an ongoing challenge. That’s why we’re here.
Facing Fandom champions those who are directly impacted by marketing. It pulls back the curtain on what fans (ie. consumers) truly think and how they respond to the larger moments we’re living through.
Tune in for intel on audience behavior, community insights, and interviews straight from the fandom source to stay looped in with the people you’re trying to reach.